DNA Black Box^TM walks you through a simple, results based 3-Step Formula for attracting new clients anchored by your unique Business DNA. When you have a clearly defined unique business DNA, it will become the nucleus around which you build your success.

It will reflect what you want your marketplace to think about when your name or a specific level of expertise for which you are well known, is mentioned in conversation, in print or in forums.  

In business, standing out more favourably, advantageously and appealingly in the eyes of prospective clients is a significant reason why they will choose you over your competitors. The more precise you are when telegraphing what it is that makes you the better choice, the more often they will choose you over your competitors. 

You will also discover a new methodology to help you market your business more effectively so you can attract the style of prospective client who will pay you handsomely for your knowledge, your wisdom and your experience leading to a more efficient, profitable and sustainable business.

DNA Black Box^TM includes 5 modules that comprehensively address exactly

• how to unlock the secrets of your Unique Business DNA 
• how to identify your business uniqueness
• how to put your competition under the microscope
• how to develop and maintain your meaningful advantage and
• how to articulate your BIG promise with clarity.                   

The tools provided will show you how to unlock those secrets enabling you to leverage your talents and skills by offering clients the opportunity to experience a unique and powerful benefit. A benefit which also places distance between you and your competition.

A key element in this exercise establishes those aspects you consider unique to your business. They may include for example, your performance, facilities you make available for clients, perhaps the delivery and support of services you present to your clients and so on.

Visualising the process of on-boarding your prospects to client status helps you become specific about what it is that takes place between you and your prospect. Empowered with this knowledge, you'll be able to describe your business uniqueness in a way that paints a picture with a great sense of clarity.

You'll get really clear on your uniqueness as perceived by your prospects and clients - even before they have a chance to meet you. 

Develop, Protect and Maintain

Your Competitive Advantage

Every successful company has a specific and valued competitive advantage which customers or clients recognise and appreciate. Every company that gets into trouble is a company that has either lost its competitive advantage or never had one at all.

That's why your ability to develop, maintain and protect your competitive advantage is the absolute critical prerequisite for business growth and high profitability. Once identified, it'll form an essential ingredient in the foundation of all your strategic and operational activities.

And it would be foolish to think your target audience may not be swayed by the excellent marketing of competing businesses. You need to know what your competition is doing so you can maintain a strong and distinctive advantage.

In the Art of War, the author Sun Tzu talks about beating his enemy. He said, "If you're ignorant of both your enemy and yourself, then you are a fool and you're certain to be defeated in every battle. If you know yourself but not your enemy, for every battle won you will suffer a loss".

So, with DNA Black Box^TM you get to put your competition under the microscope. Flowing from this exercise you’ll actually discover the raw materials for achieving your goal of finding the unique and distinctive benefit – or perhaps even several – that your business provides.

As you continue working through the Formula, that unique and distinct point of difference separating you from others operating in your industry will begin to emerge. You'll then take this competitive advantage into your marketplace, confident in the knowledge you are providing clients with a result, or an advantage, superior to that offered by your competitors.

.... what your client wants, needs and is willing to pay for.

And of course, your competitive advantage is always defined in terms of what your client wants, needs and is willing to pay for.

Your BIG Promise

You are not left to figure this out all on your own. Within DNA Black Box^TM there are a number of tools to guide you and develop your thinking along the pathway to constructing your very own unique Business DNA. And we call this your BIG promise to your target audience

Ultimately you’ll have a message that if the right type of person hears it – i.e. your future client – he or she will be magnetically drawn to you.

Not only does this cause your prospect and client to bond with you even more so, but also look at you even more favourably - and have more loyalty to you. The reason why this is important is because your income is directly proportional to the amount of goodwill you have in your marketplace.

Said another way;   More Goodwill = More Clients = More Money.

If you are unable to articulate your BIG promise with clarity, why then should you expect your prospects and clients to see you as being different from any of your competitors?

If you’re ready to get really clear on your business uniqueness, then I’d like to invite you into my DNA Black Box^TM program.

Your next level of growth and power will come from applying these tools to develop new capabilities in your business. So, let's get you on the pathway to sustained success. Join now and take advantage of my one full year/365 day money back guarantee! You have nothing to lose. All the financial risk is on me. All the benefits, yours to enjoy.